4.6 out of five star rating on Trustpilot
4.8 based on  3100+ reviews

Serena | Pleated Maxi Evening Dress

$79.95 $230.00 Save 65%
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  • Free Shipping on all orders
  • Pay Safely with Credit Card
  • 30-Day Money-Back Guarantee
  • More than 30,000 Satisfied Customers
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Closure Sale Notification

ANNIVERSARY SALE UPDATE: Due to high demand during our Anniversary Sale, only a few items are left! If you can still click 'Add to cart' it’s still available.

Say hello to the Serena | Pleated Maxi Evening Dress—a graceful, timeless piece designed to make you feel elegant and confident. Whether it’s a romantic dinner, a wedding, or a special evening out, this dress flows beautifully with every step. As a mom of two, I know how special it feels to wear something that’s both stunning and comfortable—and the Serena dress brings you just that.

FEATURES

  • Elegant Pleated Design – Soft pleats create a flowing, flattering silhouette that moves gracefully with you.

  • Flattering & Comfortable Fit – Designed to highlight your natural curves while offering a relaxed, easy feel.

  • Perfect for Special Evenings – Ideal for weddings, formal events, or any night you want to feel extra special.

  • Soft & Breathable Fabric – Lightweight and airy, keeping you comfortable while looking effortlessly chic.

Your Elegant Moment Awaits!
Step into the Serena | Pleated Maxi Evening Dress and treat yourself to the beauty and comfort you deserve. Because every woman deserves to feel like a queen—why not you?

Size Chart (In)

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We offer Free Shipping on all orders in USA

We work closely with USPS, UPS and FedEx to deliver all orders quickly and safely. All orders will be shipped within a 24 hour timeframe.

This allows us to provide you with reliable tracking numbers, so you always know where your order is.

We love our products and are confident that you will too! That’s why we offer a 30-day return policy. If you're not satisfied with your purchase for any reason, you can return or exchange it within 30 days.

With us you can pay securely by credit card.

A Secure Socket Layer (SSL) connection protects the digital transmission of your personal data, including credit card and account information. The protection of your data is a top priority for us. For this reason, we treat your data with extreme confidentiality, do not share it with third parties, and use it only for specific processes before deleting it.

WHAT OUR CUSTOMERS SAY

Excellent

4.8

/ 5

based on 3728+ reviews

Verified

The customer service was exceptional and the products exceeded my expectations. Will definitely be back for more The customer service was exceptional and the products exceeded my expectations. Will definitely be back for more The customer service was exceptional and the products exceeded my expectations. Will definitely be back for more

Elisa W. 

Verified

Great products!!! Everything I bought was good quality and delivered quickly. Highly recommended! Great products!!! Everything I bought was good quality and delivered quickly. Highly recommended! Great products!!! Everything I bought was good quality and delivered quickly. Highly recommended!

Linda P.

Verified

I have been shopping at this store for several months and I am impressed😅 over and over again. I have been shopping at this store for several months and I am impressed😅 over and over again. I have been shopping at this store for several months and I am impressed😅 over and over again.

Nora K.

Verified

Fantastic experience!!! Items were exactly as described and delivered in perfect condition. Very satisfied. Fantastic experience!!! Items were exactly as described and delivered in perfect condition. Very satisfied. Fantastic experience!!! Items were exactly as described and delivered in perfect condition. Very satisfied.

Mia M.

Verified

Absolutely perfect! Everything was exactly as pictured and arrived super quick Absolutely perfect! Everything was exactly as pictured and arrived super quick Absolutely perfect! Everything was exactly as pictured and arrived super quick

Alex R.

Verified

I can't get over how good these deals are! I've already made my second purchase I can't get over how good these deals are! I've already made my second purchase I can't get over how good these deals are! I've already made my second purchase

Grace P.

30-Day Money-Back Guarantee

We love our products and are confident that you will too! That’s why we offer a 30-day money-back guarantee. If the product doesn’t meet your expectations, simply return it for a full refund.

35 Years in New York

For the past 35 years, our boutique in New York has shared with you a passion for timeless elegance, softness, and those little details that make every moment unique.

Today, to celebrate this beautiful journey together, we’ve curated a special collection of essentials — pieces crafted with care, offered in limited quantities, and at exceptionally gentle prices.

It’s your chance to rediscover the spirit of Emma & James and treat yourself to a meaningful piece… before they’re gone for good.

See you soon,
Emma & James

Frequently Asked Questions

When will my order be shipped?

After your payment is verified, we start working on your order immediately.

Your order is typically processed and shipped within 24 hours.

Once your order has shipped, you will receive a shipping confirmation email with your tracking number so you are always informed about your order whereabouts.

How do I track my order?

Once your order has been shipped, you will immediately receive a confirmation email, which includes a link to your personal tracking information so you can stay informed about your orders whereabouts at any time.

What is the return policy?

We offer a 30 day money back guarantee.

If you aren’t 100% satisfied with your purchase, you can return any unused items hassle free within 30 days of receipt. 

Funds are returned to your original payment method or as store credit as soon as your items have arrived at our warehouse.

How can I reach you?

We're always here to help! Whether you have a question or just want to chat. We're available every day of the week.

Our Hours:

Mon - Fri: 9:00 AM - 6:00 PM
Sat - Sun: 9:00 AM - 4:00 PM

We're doing our best to get back to you within 24 hours, but we always strive to respond as quickly as I can.

✉️ Email me at: info@emmajames-newyork.com

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Free Shipping

We are offering free shipping throughout the US only today.

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30-Day Money-Back Guarantee

We offer a simple 30-day money-back guarantee. Not satisfied? Get a full refund – no questions asked.

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Secure Payment

We manage SSL technology to ensure secure payment.

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American Brand

Customer satisfaction #1 priority. Emma & James has over 30.000+ satisfied customers and our customers rate us 4.8/5.0